Is the crossover between E-Sports and music companies paving the path to a new alliance?

Warner Music Asia and ESPL has signed an exclusive deal linking music and eSports on April 20,2021. This partnership allows ESPL to integrate Warner Music songs into its platform and broadcasts , allows brand partnerships across ESPL partners, including video game publishers, developers, and brands. Thus, signifies one of the major entry into gaming space for Warner Music in the Asian market.

Since the inception of ESPL in 2019, their network has grown to strategic partners across 16 countries from South America, South Asia, South East Asia, and Europe in a period of 12 months and continues to grow with a global audience of over 91 million and with global revenues crossing $1 Billion in 2021.

The global E-Sports industry has crossed $1 Billion in revenues in 2021

Music has always been a part of games but this new deal puts a whole new strategic value into the relationship between music and E-Sports by bringing a huge audience crossover and at the same time allows Warner Music to push their Artists to work into the younger generation, especially in the developing markets of South East Asia and Latin America.

Michael Broda, CEO and Co-Founder of ESPL said, “E-Sports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur eSports to another level.’’

Darren HO, the SVP of Music Entertainment and Partnerships for Warner Music Asia has expressed how ESPL’s community of grassroots eSports players, along with their engaged fans, will tie the two segments i.e music and eSports together bringing new, authentic gaming experience for all.

So, in simple words, they are like two peas in a pod coming together to change the amateur gaming experience in the Asian market and we can not be more excited for this partnership!